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SEBRING REVOLUTION 2018-2023
The Medialab specialized in multi-dimensional photographic media, and featured the 120 camera array with proprietary hardware and software that I helped design and develop with DSR AUTOMATICA.Focusing on advertising campaigns for luxury, jewelry, fashion, and cosmetics brands, we also created music videos. I continued to develop the original product system prototype, now capable of 360 nodes, via a rotating platform with 36 camera array. We used this device to capture the Maharajas & Mughal Magnificence auction for Christies creating an immersive installation. Later on we shot various campaigns for Tiffany & Co.
I was responsible for pre-production, camera/set preparation, lighting, camera operation/capture, processing, production, post production, and delivery. I filled the roles of creative director, assistant director, lead technician, project manager, photo retoucher, graphic designer, web master, and copywriter, along with preparing pitch decks and managing online stores.
PROJECTS
GALLERY
DSR AUTOMATICA 2016-2018
DURST SEBRING REVOLUTION was formed to develop our patented prototypes into viable products and then to market. I was appointed Team Leader in charge of the re-design and re-development of a new larger 120 camera array, an automated multi camera photo booth, and a 24 camera array, that I conceived, for product photography. In addition to working on the development of the machines at the Durst Fabrica in Italy, I designed the identity, websites, and all marketing materials for the new venture and product line. Later i designed the UI/UX to setup and operate the automated photo booths. Before the new models were completed, we exhibited the experimental work and prototypes at Photokina in Köln Germany. Once the production models were ready to field test, I went on to exhibit them at various locations around the world including the Smithsonian.
In New York I began the buildout of the DSR Medialab first with our prototype Canon based array and then later with the Durst developed PCB controlers, Ubuntu based software, and Sony mirrorless cameras. I also re-designed and built a new 36 camera array for smaller objects.
Durst went on to perfect and sell the product system to Covision.
DSR IDENTITY
DSR MAGAZINE
DURST GROUP
COVISION
PATTI SMITH 2013-2023
For over 10 years I scanned, processed, and edited Patti’s Polaroid photography. I prepared everything that needed to be printed and sent off to various exhibits or go to press. In addition I worked on almost every image of her that has been published in recent times. With her handwriting and direction, I designed the “Clean Laundry” brand and online store, and produced all the autographed bags, garments, and prints offered. For Rimowa, I created replicas of the stickers and labels on her original suitcase and applied them to the current model used in the campaign.A BOOK OF DAYS
DEVOTION
YEAR OF THE MONKEY
M TRAIN
JUST KIDS ILLUSTRATED
18 STATIONS ROBERT MILLER GALLERY
RIMOWA
STEVEN SEBRING STUDIO 2012-2016
Sebring Studio was a client of tinlab’s begining in 2006. tinlab won the “Best Personal Website“ Webby Award in 2007 with stevensebring.com. In 2012 I began working on a new website for the new studio with CARGO. While finishing the website, I started working on the construction of the geodesic dome and the 100 camera array that was to be the new heart of the studio. I ended up in charge of all aspects of pre-production, production, and post production. This included the design and development of several automated multi camera arrays that later earned U.S. and international patents. This experimental work was showcased in an exhibit at the Armory in 2013. Later we deployed the rig in Vancouver B.C., and then in Wickelow Ireland, collecting Gold and Silver Clios for Audio Visual Technique in 2015. In 2016 we partnered with Dahni Harrison and Rodney Mullen to create Liminal, a short film that was featured on Vogue.com. Subsequently we partnered with Durst to develop our experimental arrays into commercial products.
GALLERY
ARMORY SHOW
RODNEY MULLEN : LIMINAL
tinlab® 2000-2010
I founded tinlab® with Mauricio Barreiro in 2000. Together we designed and developed flash websites and brands for celebrity clients and ad agencies. I was creative director, designer, project manager, and every role in between, aside from flash development and deployment. We operated as an independant full service creative agency for 4 years until we partnered with Lux Imaging. Through Lux Imaging, we designed the brands, websites, and opening animations for Bankable Productions and Americas Next Top Model. While sharing office space I learned retouching from Che Graham, the apprentice of Pascal, the founder of the Box. After 2 years at the Lux Imaging office/studio, we moved to our own laboratory and resumed our independant work, winning a Webby award in 2007.
BROUILLARD ADVERTISING
GREY ADVERTISING
SURFACE MAGAZINE
DOWNTOWN RECORDS
LEBOOK CONNECTIONS
LUX IMAGING
ANNA SHEFFIELD
SONY/BMG
ROCAWEAR
ARTFUL DODGER
DANÜCHT
COREY ROONEY PRODUCTIONS
STEVEN SEBRING STUDIO
BANKABLE PRODUCTIONS
AMERICAS NEXT TOP MODEL
TYRA BANKS
CHRIS WEBBER
J. MANUEL
OSCAR JAMES
THE BUTTER GROUP
1OAK
THE DARBY
AGENCY.COM 1998-1999
Recruited by P.J. Loughran, an Illustration Department teacher at Parsons. I learned from seasoned professionals like Arturo Sinclaire, Uri Ar, Folkert Gorter, and Omar Zuberi, by working on high profile projects for demanding clients. OMNICOM
CUSHMANN WAKEFIELD
PRICE WATERHOUSE COOPERS
COCA COLA
GUCCI
FDNY
AGENCY.COM